Ikea, Volvo and HM are all quite well Swedish brands here in North America. But if you ask a young Swede what they grew up inwill likely say Polarn O Pyret or PO.P. It was always a part of their outdoor adventures.
No bad weather only bad clothing is an old Scandinavian saying and it is a well-known fact that Swedish moms in North America have Polarn O Pyret as their secret weapon against bad weather. When somebody asks them where they got their kid‘s clothes they will say, “I bought when I was home in Sweden“ or “my mom shipped it to me from Sweden“. Well now you can get their clothing in the US with the soon to open store in New York City and now online Internet catalogue site.
PO.P is cool scandi design and functional clothing for kids, made for kids to be kids and play outside in all kinds of weather. I‘m happy to discover they are in the USA now and even though their site doesn‘t say if they ship to Canada I hope they can. Let‘s hope it is a sign of change as our need for functional clothing for kids is bigger as they spend more time outside.
